Not Just for April: Great Tools to Use with Parents All Year Long

It’s the last day of Child Abuse Prevention Month, but the resources we unveiled in April are tools you can use all year long with the children and families you serve. Have you explored our Parenting Can Be Tough campaign page, where you can download most materials for free? Here are some of our favorite new tools and how you can use them:

Hang these on a parent’s diaper bag or backpack:

“My Child is Misbehaving” Diaper Bag Tags
“Mi hijo se esta portando mal” Diaper Bag Tags (Spanish)

Use these flash cards to help begin parenting discussions and meet parents where they are:

Parenting Can Be Tough Flash Cards (Bilingual English & Spanish)

Have parents post these Routine Cards where children can use them to check off tasks in the morning and at night:


Morning & Evening Routine Cards for Toddlers (Bilingual English & Spanish)

Hand a parent one of these “You’ve Got This!” folded cards when they need a special reminder:

“You’ve got this!” Leave-Behind Card (in English)
“¡Puedes hacerlo!” Leave-Behind Card (in Spanish)

Hang this poster to remind parents it’s okay to keep asking questions:

Parenting Can Be Tough Posters (Bilingual, English & Spanish)

And don’t forget to explore our Parent Resource Center (download the app!) where you can find more resources, including our newest series of fact sheets focused on parents of toddlers:

• Keep Toddlers Safe: KIDS & ROUTINES
• Look at Your Family: STRESS AND TRAUMA

It’s Here! Year 2 of SCAN’s “Parenting Can Be Tough” Campaign

To kick off Child Abuse Prevention Month, SCAN is launching the second year of its 4-year Parenting Can Be Tough public education campaign in Northern Virginia. Year 1 focused on resources for parents of infants; Year 2 focuses on parents of toddlers. But many resources — including things like parent support cards and various fact sheets — are tools that can help all parents. (Year 3 and 4 will focus on school-aged children and teenagers.)

We encourage all community members to explore the newest resources, including:

QUESTION CARDS (English/Spanish)
POSTER (English/Spanish)
“You’ve got this!” CARD FOR PARENTS (English)
• “¡Puedes hacerlo!” CARD FOR PARENTS (Spanish)
• Keep Toddlers Safe: KIDS & ROUTINES
• Look at Your Family: STRESS AND TRAUMA

The campaign encourages parents to understand it is okay to ask for help and get support. (In fact, it makes for stronger families!) Suggestions include:

  • Ask parenting questions at the doctor’s office, childcare centers, schools or 1-800-CHILDREN 
  • Take a parenting class or join a parent support group. SCAN’s Parent Connection Resource Guide lists more than 50 across Northern Virginia. 
  • Find more information on SCAN’s online Parent Resource Center or download the FREE Parent Resource Center mobile app.

Follow the campaign with #parentingcanbetough and #serpadresdefamiliapuedeserdificil


SCAN’s New Campaign: Parenting Can Be Tough

Earlier this month, we launched our new public education campaign: Parenting Can Be Tough. The campaign is based on the ACEs (Adverse Childhood Experiences) Study done in the 1990s by Kaiser Permanente and the CDC which involved over 17,000 adults.  ACEs are traumatic events that children experience such as abuse, neglect, and exposure to domestic violence, and they are “the most important determinant of the health and well-being of our nation”. 

As service providers and healthcare providers, we can make a big difference by sharing this message with parents.

Healthcare providers and others who work with families can help parents and caregivers see the “whole child”, including their social/emotional, relationship needs and the effects of trauma on child development. Parents need to learn about ACEs and trauma so that they can keep their children safe and help children heal from negative and traumatic experiences.

This new campaign is based on key messaging SCAN has found effective in our Operation Safe Babies program, which serves expecting and new parents in need. The conversation about ACEs should be happening as early as possible—particularly with parents of infants. Providing materials that focus on safe sleep and abusive head trauma are strong ways to help equip healthcare providers to initiate conversations with parents around positive parenting practices.

New materials will be added to the campaign during each of the next four years to align with key themes in child development covering infants, toddlers, school-aged children and tween/teen years. Our messaging—as well as materials—will evolve over those four years.  There are materials that will be free for our Allies in Prevention members to use with their clients and communities to begin this discussion with families, but there will also be materials available at a minimal cost to serve the needs of healthcare providers and their patients.

At the end of four years, our goals are to:

  • Normalize parenting struggles
  • Provide continued support to parents in multiple forms
  • Educate our communities about ACEs and trauma
  • Disseminate tools that equip providers in supporting the parents they work with to create resilient children and families

We hope you will explore the Year 1 resources here, and spread the word about this exciting new campaign in your communities!